Learn what to say, how to say it, and the keys to creating a credit repair sales script that gets
clients pouring in!
As a credit repair business owner you know that what you do changes lives. You know that
there are thousands of people around you that are in need of what you do, and who would be so
happy to use your services...if only they knew about you and what you do!
Credit repair is a business that changes lives, plain and simple. You need to know how to tell
people in a simple, clear, and compelling way how you will help them repair their credit and
reach their financial goals.
The best way to do this, especially when starting out, is to have a credit repair sales script .
Read on to learn why you should use a credit repair sales script, the basic elements to create a
script (or a few), and how to make a sales script work for you to grow your business.
killer credit repair sales script :
The Magic Sales Script Formula
Here are the 8 basic elements of a
1. Build rapport
People want to do business with people they like. The key here is to tell enough about
yourself to prove credibility (brief) and then ask questions about the other person. As
people we people love to talk about ourselves because it makes us feel appreciated and
heard.
2. Ask them their goal
Be direct and ask why this person wants to improve their credit. He or she will be more
invested when they recognize why they’re working with you. Bonus: you can remind
them down the road to keep them focused on the work they need to do (like forwarding
you any letters from creditors).
3. Find out and emphasize their problem or pain point
Remember, their pain point is your selling point. As a credit doctor, you must know what
ills the patient before you can help them. The credit repair sales script below has some
excellent questions you can ask to get to this in a tactful and direct way.
4. Identify the key decision makers and time frames
There is a comical scene in the 2002 film My Big Fat Greek Wedding where the
matriarch tells her daughter, “The man is the head of the household, but the woman is
the neck.” While we aren’t suggesting everyone follow social norms in their family
structure, the idea is clear: you may be talking to someone who says they can make the
decision, but if they hesitate or need to “talk it over with [insert decision maker here]” you
should find a way to speak directly with the other person and show them the benefit of
your services.
Giving a clear timeframe is another great way to see if this person is ready to move
forward.
5. Budget
You must know if this person is actually financially able and willing to say yes to you.
Read the credit repair sales script for tips on asking about budget.
6. Soft Close
If I could...would you…?
This classic sales question primes the person to say “yes” later on. It is a small,
seemingly innocuous part of the process that gives you a yes before you get the final
yes of getting started.
7. Presentation
See above KISS . Short, simple, to the (pain) points. This is the part where you
demonstrate how your bells and whistles will alleviate this person’s pain points (not the
features and particular ding-dang-dongs of the bells and whistles.)
8. Close There is a saying in sales “go for no.” This means try to get the person to say no. Ask for
a commitment to work with you for their benefit. If they say no at first, you are actually a
lot closer to a yes than you think!
Read on for tips on what to ask.
How You Say It, Not What You Say
Any seasoned salesperson will tell you it’s not as important what you say but how you say it that
matters.
Remember the three key reasons for a credit repair sales script from above and keep them in
mind as you use your sales script.
● Preparation beats talent
This is a conversation, which means you will need to take some time to get familiar with
your script so you sound human. Practice saying it out loud to yourself or practice when
you are helping family and friends repair their credit. You will get better the more you
practice and it will sound natural sooner than you think. Even if you don’t sound natural,
the words in the script will guide you on exactly what to say.
● Pain points are your selling points
As a credit repair business owner you aren’t giving your clients a service - you are
providing them feelings of ease, of trust, and of relief. You need to keep your initial sales
meeting very simple so that you can ask a lot of questions and understand your sales
lead’s pain points.
● A common goal
Think of your best sales experience. Maybe it was the realtor who helped you find your
dream home or the personal trainer who convinced you to take better care of your diet or
the car dealer who helped you get that Mustang you were dying to have.
When someone helps us get something that we already want, we don’t think of it as a
sales process. We feel gratitude and we would gladly pay them again or refer people to
them for their services because we shared a common goal of finding the thing that we
wanted.
As a credit repair business owner your first duty is to truly share this common goal of
improving your clients’ financial situation and helping them achieve their goals.
When talking with a potential client, the sales script is like a choose your own adventure book:
the story is all there, but you may get to it a little differently each time depending on the client.
Sample Credit Repair Sales Script:
[Build rapport]
Hello_______, My name is
_______
with __________. Is this a good time to talk?
(Pause)
We specialize in credit restoration and education. [You were recently referred to us by
__________.They told me it would be ok to reach out to you and see if you could benefit from our
services the same way they currently are. // You recently expressed interest in our credit online. // You recently emailed us about improving your credit.]. Your time is valuable education
to me so I will
keep this short, I just need to ask you a few simple questions to get started.
[Ask them their goal / Find out their pain points]
1. 2. 3. 4. 5. Why did you [reach out//email//fill out the form on the website]?
Why do you want to improve your credit?
Are you using your credit to purchase something right, like a home loan?
Do you have any negative accounts that are causing you problems?
Do you have any open credit cards on your report now?
[Decision makers / Timeframe / Budget]
Now before we continue not everyone does qualify for our restoration program, so I need to
check and see if you do. The process is simple, I just need to ask you a few questions and
review your credit report .
● For us to determine exactly how we can help you, I need to see your credit report. Will
you get that pulled up for me right now? (Likely they will not have it available, so follow
the steps below):
○ Guide the person to one of the recommended credit monitoring services (our list
is available in your Credit Repair Cloud account)
○ This usually costs $1 for a one-month trial, and then about $20 every month after
that if you choose to keep it, which we would recommend. And you can cancel at
any time.
○ If this person is not willing to commit to the money here (after you’ve asked a
couple of different ways and reiterated the pain points), you may end here and
follow up with them in a few months
○ Once they say yes here, you ask a few important budget and timeframe
questions
● Great! I’d like to show you the value of what we do before we move forward. Are you the
person who makes the financial decisions in your house?
○ If yes , move on to Free Consultation and Credit Audit
○ If no [ Yes, but I always talk it over with my wife/husband/mother/doctor ] find a
time when you can get review the credit report together:
■ That makes sense. When is a good time to show both of you how we help
people with their credit?
■ Duplicate of choice with day, then time ( What’s better for you - morning or
afternoon; 1:30pm or 3:30pm )
■ Remember you’re busy helping people so don’t give them all day long
availability, even if you have it at the time
When your potential client wants to move forward with the free consultation and credit
audit, it’s time to move on to The Perfect Free Consultation Sales Script!